Ikhwan's Blog

For the average Internet user, online search engines are all the same when in fact these are different from one another. When it comes to the Web surfer, this kind of thinking should be avoided if he does not wish to miss out on a lot of things. Something of great importance especially today is knowing how search engines work because money losing search companies are constantly making business deals that affect how well their products work.


Still a very important element when it comes to the quality and quantity of results is technology. What the most comprehensive search engines like AltaVista, Google, and Inktomi are doing right now is making use of complex algorithms making them able to sort through a number of variables with much ease and deliver results almost immediately. Taking reviewing and categorizing the best of the Web into consideration, the open directory of search engines like Yahoo, Netscape, and Looksmart depend on humans for this. Due to the fact that mere mortals can't possibly keep up, capitalism continues to enter the search equation and it is because of this that results are swayed.

Considering the years of unbroken losses they are trying to turn a profit and this has led search engines and directories to begin imposing listing fees in an effort to separate the wheat from the chaff considering the expansion of the Web into 2 billion pages and 14 billion hyperlinks. When it comes to commercial sites, the reason that they consider paying is because they want to see to it that their site is more frequently checked for updates by the search engines rather than the non paying sites. In ranking the search results, most search engines would base the rankings on the amount of money every site shells out.

Thanks to their participation in a pay for position formula, there is a Pasadena based company that has grown into a major search engine because this involves listing sites according to how much they bid for a prime spot for various categories. For Mountain View based Google which replaced Inktomi as Yahoo's search engine, this is not completely fond of pay for position or pay for inclusion arrangements. Considering cancer research and the like, Google executives blame these formulas for being the culprit behind the difficulty experience by people in finding potentially valuable information on the Web.

The power of the free market is being put to good use in the search area. Made to put their money where their mouth is are Webb sites as they are encouraged to compete fairly. There are about 32,000 businesses paying to be listed and for every visitor a search generates they end up paying about 21 cents. Every customer lead when it comes too banner ads can cost as much as $5 and so an investment banking firm said that what the companies are paying can still be considered a bargain.

When it comes to search results, ranking high is always necessary for there is a slimmer chance that sites listed after the first displayed page will be clicked upon. When it comes to pay for position arrangements, they reduce the chaff by producing results limited to Web sites that are willing to pay not to mention those that can handle heavy traffic. Considering this, it has been tailor made for commerce related requests which make up around 50 percent of the 100 million queries in US search engines every weekday.


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